Legal
Privacy Policy
Written in plain language on purpose. Last updated 30 September 2026.
Who we are and what this covers
Valuelytics Inc. is a marketing and analytics company in Tampa, Florida. This policy covers valuelyticsinc.com, the Valuelytics Insights client portal at insights.valuelyticsinc.com, the accounts you connect to that portal, and the text messages and emails we send.
Questions go to Fahd Lahrech, at fahd@valuelyticsinc.com or (305) 793-9579.
This website
Contact form. If you send the form we receive your name, business name, email address, phone number if you give one, the industry and service you picked, your message, and whether you agreed to text messages. We also record the page you came from, the ad campaign that brought you if there was one, and your browser type. We use it to reply to you and prepare for a call.
Analytics. We use Google Analytics to count visits and see which pages people read. It sets first-party cookies (named _ga) and sends usage data to Google. We do not use advertising pixels, and we do not sell or share your browsing for cross-site advertising. You can block these cookies in your browser or with Google's opt-out add-on and the site still works.
Website chat. The chat assistant runs on Voiceflow. What you type is processed by Voiceflow and stored as a conversation record we can read, and your browser keeps a chat identifier so the conversation survives a page reload.
Visibility grader. The grader on our visibility grader page is provided by BrightLocal. The business details you enter there go to BrightLocal to produce the report, and to us as an enquiry.
The Valuelytics Insights portal
Valuelytics Insights is the reporting portal our clients sign in to. It holds your login (name, email, password handled by our authentication provider), your business details, and the marketing data from the accounts you connect or give us access to.
Data from your accounts is used only to show your results to you and to Fahd, to answer your questions in the portal assistant, and to send you alerts you asked for. One business never sees another business's data. We do not sell it, rent it, or use it for advertising.
Some accounts are connected by you with a button in the portal, which uses that platform's own login and permission screen. The sections below say exactly what each one reads.
Google accounts and Google Business Profile
What we access. When you press Connect Google Business Profile, Google asks you to approve access to your Business Profile. We use it to read your locations, performance (searches, views, calls, direction requests, website clicks), customer reviews and the search terms people used to find you. We also ask for your Google account email so we can show which login is connected.
How we use it. To show those numbers and reviews in your portal, to sort reviews by theme and spot trends, and to answer your questions about them. We do not post, reply or edit anything on your profile through this connection. If you separately ask us to publish a post or reply to a review for you, we do only that, at your request.
Limited Use. Valuelytics Insights' use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. We do not use Google user data for advertising, we do not sell it, we do not let people read it except as described here (you, Fahd, and where needed for security or to comply with the law), and we do not use it to train artificial intelligence models.
Agency access. For Google Ads, Google Analytics, Search Console and Business Profiles you add us to as a manager, you grant access inside Google and can remove it there at any time.
YouTube
The portal's YouTube report uses YouTube API Services. When you press Connect YouTube you approve read-only access to your channel and its analytics. We read your channel name and handle, your videos and their public counts, and your channel analytics: views, watch time, subscribers gained and lost, likes, comments, shares, traffic sources and the split between Shorts and long-form videos.
We use it only to show your channel's performance in your portal and answer your questions about it. We refresh it daily and never upload, comment, subscribe or change anything on YouTube.
By connecting YouTube you agree to the YouTube Terms of Service. Google's handling of your data is described in the Google Privacy Policy. You can remove our access at any time in your Google account security settings. When access is removed, or when you ask, we delete the YouTube data we stored for you within 30 days.
TikTok
If you connect a TikTok account to your portal, we use TikTok's official login to ask for read-only access. With your approval we read your TikTok profile (account ID, display name, username, avatar, profile link, verified status), your account statistics (followers, following, likes and video count) and your public videos with their title, views, likes, comments, shares, publish date, length and cover image.
We use this only to show your TikTok results in your own portal, next to your other channels, and to answer your questions about it in the portal assistant. We save a daily copy of these numbers so you can see change over time. We never post, comment, like, follow or message on your behalf, we do not sell or share your TikTok data, and it is visible only to you and to Valuelytics.
You can disconnect at any time in the TikTok app under Settings and privacy, then Security and permissions, then Apps and services permissions. To have your stored TikTok data deleted, email fahd@valuelyticsinc.com and we delete it within 30 days.
Facebook and Instagram
For the social report, you give our Meta app access to your Facebook Page and Instagram professional account, either through Meta's login screen or by adding us as a partner in your Meta business portfolio. We read page and account insights (reach, views, followers, engagement), your posts, reels and stories with their results, and your audience by city. For ads clients we also read your ad account results.
We use it to show your results in your portal and answer your questions about them. You can remove our access in Meta Business Settings or in Facebook under Settings and privacy, then Business integrations. To delete the Meta data we stored, follow the steps in Deleting your data below.
Text messages
Valuelytics sends text messages only to people who asked for them: by ticking the text message box on our contact form, or by asking us in writing to text them, for example to receive account alerts. Messages are about your enquiry, scheduling a call, reminders, and for clients, alerts about their account. Message frequency varies. Message and data rates may apply. Reply STOP to stop at any time, or HELP for help. Agreeing to texts is never a condition of buying anything from us.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors that support the service, such as our text message provider (Twilio), is permitted only to deliver the messages. All other categories exclude text messaging originator opt-in data and consent: this information will not be shared with any third parties.
The full text message terms are in our Terms.
AI features
The portal assistant and some reports, such as review themes, use AI models from service providers, mainly Anthropic. When you ask a question or a report is built, the relevant data is sent to the provider only to produce that answer. Our agreements with these providers do not allow them to train their models on your data, and we do not use your connected account data to train any model.
How long we keep it
Enquiries that do not become clients are kept for up to two years, then deleted. Connected account data is kept while your account is connected and your engagement is active. After you disconnect an account or end your engagement, we delete that account's data within 30 days unless you ask us to export it first. Billing records are kept as long as tax law requires.
Deleting your data
This works the same for every account you connected, including Google, YouTube, TikTok, Facebook and Instagram.
- Remove our access on the platform: Google account security settings, the TikTok app's Apps and services permissions, or Meta Business Settings.
- Email fahd@valuelyticsinc.com from the address on your portal login with the subject "Delete my data", and name the accounts or say "everything".
- We confirm by reply and delete the data within 30 days, then confirm again when it is done.
You can also ask us to export your data before it is deleted.
How we protect it
Connection tokens are stored encrypted and can only be read by our servers, never by a browser. Data is encrypted in transit. Each business can only see its own data, enforced in the database itself, and access to the admin side is limited to Fahd. No system is perfectly secure, and if a breach affects your information we will tell you promptly.
Children
Our services are for businesses. We do not knowingly collect information from anyone under 16, and if we learn we have, we delete it.
Your choices and rights
You can ask what we hold about you, ask us to correct it, export it, or delete it, by emailing fahd@valuelyticsinc.com. We answer within 30 days. If a state privacy law gives you additional rights, tell us and we will honour them. We will not treat you differently for asking.
Changes
If this policy changes materially we update the date at the top and tell active clients directly before the change applies to data we already hold.
Contact
Valuelytics Inc., Tampa, FL 33647. Email fahd@valuelyticsinc.com, phone (305) 793-9579.