Paid acquisition
Local Services Ads reward the business that answers fastest, not the one that bids highest
Google Local Services Ads sit above every other result and charge you per lead. That model punishes slow answering and rewards review velocity. LSA Command manages the parts that actually move your ranking.
Lower cost per booked job and fewer charges for leads that were never real.
What it does
The part that changes your week
- Disputes filed weekly with call recordings attached, which is the difference between a credit and a denial
- Job type and service area tuned against what actually books, not what sounds good
- LSA performance reported next to Search and Maps so you can see which one is really carrying the account
- Coordinated with Call Intelligence, so a disputed lead comes with its own evidence
Specification
- Lead disputesEvery spam, wrong-service and out-of-area lead disputed with the transcript attached
- Response timeAnswer rate and speed tracked, because Google ranks on it
- Review velocityReview requests timed to the job, since LSA ranking is sensitive to recent reviews
- Budget pacingWeekly budget checks so you are not dark on your best days
- Badge complianceLicense, insurance and background check documents kept current before they lapse
Where it fits
LSA Command in your industry
Your ad budget is fine. Your booking rate is the problem.
Book more of the calls you already get and stop paying for leads that were never real.
New patient acquisition measured by procedure, not by form fill
Fill the chair with the procedures you want, not just the cleanings.
Also in the platform
What LSA Command works next to
Insights Portal
One login for rankings, calls, reviews, ads and site health, with a written summary every Monday.
Call Intelligence
Every inbound call scored for booking rate, missed opportunities and the campaign that produced it.
Talk to My Biz
Ask your business a question in plain English and get the answer from your live data.
Straight answers
LSA Command, answered
How is this different from Google Ads management?
Local Services Ads are a different auction with different levers. There are no keywords and no bids in the normal sense. Ranking is driven by proximity, review score and count, review recency, responsiveness and your badge status. Managing it like a Search campaign leaves money on the table.
Can you really get charged leads refunded?
Google credits leads that fall outside your job types or service area, wrong numbers and spam. The credit depends on filing the dispute properly and quickly. Most businesses either never file or file without evidence.
Do I need the Google Guaranteed badge?
For home services, yes. It is the badge that puts you in the block above Maps. We handle the license, insurance and background check paperwork and track the expiry dates.
Next step
Find out what your listing is costing you
Run the free Visibility Grader, or book twenty minutes and we will go through your Google Business Profile, your reviews and your competitors on the call.