Revenue recovery · Working name: PirateScope

The leak is almost never the ads. It is the phone.

Call Intelligence records, transcribes and scores every inbound call. You find out how many callers wanted to book and did not, which staff member is converting, and which keyword paid for the call in the first place.

Built for Plumbing and HVAC, Roofing and electrical, Dental practices, Restaurants taking catering calls

Booked calls go up without spending another dollar on advertising.

AuditedTypical share of calls that never book. We measure your actual rate in the first 30 days rather than quoting an industry average

What it does

The part that changes your week

  • CSR scorecards by person and by week, so coaching is based on transcripts instead of opinion
  • Missed call and after-hours reporting, which is usually where the biggest number hides
  • Booked revenue fed back into Google Ads, which changes what the algorithm bids on
  • Built and proven on a live Tampa Bay plumbing account before it was offered to anyone else

Specification

  • ScoringBooking rate, missed opportunity flags, price-shopper detection, hold time, callback needed
  • SummariesA two-line AI summary on every call so you never listen to a full recording again
  • AttributionCall matched back to campaign, keyword and landing page through dynamic number insertion
  • Offline conversionsBooked jobs uploaded back to Google Ads so bidding optimizes on revenue, not raw calls
  • Dispute supportRecordings and transcripts packaged for Local Services Ads lead disputes

Straight answers

Call Intelligence, answered

Do I need to change my phone number?

No. Tracking numbers forward to your existing line. Your published number keeps working exactly as it does today.

What is CSR scoring?

Every call transcript is graded against the things that decide whether a caller books: was the appointment offered, was the price question handled, was a callback promised and kept. You see the score by person and by week.

Why does uploading booked jobs back to Google Ads matter?

By default Google optimizes toward calls. Calls are not revenue. When booked jobs are uploaded as offline conversions, the bidding starts chasing the calls that actually turn into work, which usually lowers cost per booked job.

Is call recording legal in Florida?

Florida requires all-party consent, so calls are announced at the start. The announcement is part of the standard setup and is not optional.

Next step

Find out what your listing is costing you

Run the free Visibility Grader, or book twenty minutes and we will go through your Google Business Profile, your reviews and your competitors on the call.